Web Content
People visit websites for content, to satisfy goals, to do tasks and to get answers to questions. They skim and scan, reading only enough to meet their needs. They want to grab the relevant information and go.
Web Content for converting visitors to customers
What information will your website have?
What transactions will you offer?
What other tasks do you need to consider?
Do you want to let your customers pay online. What is the payment process and method?
What PDF files or other documents do you want people to download?
Web Content optimised for search engines
Websites are all about content. Content is an asset to your business. Well written and structured content:
- Attracts site visitors
- Focuses on the visitors / customers
- Sparks their interest
- Draws visitors deeper into your site
- Is findable
- Is easy to scan
- Answer questions
- Is useful
- Drives action
- Delivers new knowledge
Golden rules for preparing content:
- Less is more. Be concise.
- Detail is kept at lower levels within your site (not on the homepage).
- Too much choice can lead to stress and indecision so present the very best options.
Remember, the web if full of filler.
<insert pictures of a triangle >
Homepage: short and sharp
Middle level: pathways pages
Lower level pages: the detail
Good web writing is like a conversation that answers people's questions, lets people grab and go and
concentrates on your visitors needs.
The following blog articles provide more information on content:
5 steps to understanding your website audiences.
